Coffee and Wine

Two Worlds Compared

by Morten Scholer

The first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages – from tree to cup and from vine to glass.

The book is full of surprises for most readers, whether they are beginners or professionals within the coffee or wine industries. Answering questions such as, why has the consumption of coffee dropped despite the growing number of coffee shops? And, why can more wine be produced from a tonne of red grapes than a tonne of white grapes? Morten explains the technical topics about the drinks using simple language, making the facts and figures accessible for all, from experts and professionals to consumers just enjoying coffee and wine.

Coffee and Wine is generously illustrated and contains many tables, charts, maps and case studies. It also includes information on cultural values and a number of fun facts. It has plenty of useful facts and figures for anyone with an interest in either, or both, of the two products.

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About the Author

Morten Scholer

Morten Scholer was a senior adviser at the United Nations in Geneva, Switzerland for fourteen years (1999-2013), where he assisted coffee producers, exporters and institutions in coffee-producing countries. His many assignments included development of national strategies for production and export, sustainability programmes and establishment of coffee laboratories. He is co-author of several publications, including the International Trade Centre's extensive The Coffee Exporter's Guide.

Hands-on experience in wine was gained in his younger years working during holidays in vineyards and wineries in Macon and St-Emilion in France, a seasonal engagement he still practises in his home country of Denmark and in Switzerland where he lives with his wife.

Morten has a Master of Science in Engineering and a Bachelor of Economics from universities in Denmark. He has worked thirty-five years with trade and investments in Europe, Africa, South East Asia, the Pacific Region and China in both private companies and public institutions. He has served on the board of directors in more than thirty companies in various industries from fertilizers and food products to beer and coffee.