Marketing to retailers is key in getting your book sold more widely than to just family and friends. We've been working with wholesalers and retailers for over 30 years, so they trust that our books are well-produced and saleable. Most of our book sales are thus still made through high-street bookshops, library suppliers and wholesalers, as well as through online retailers. We offer active marketing services to authors who want to give their books the best possible exposure.
For those who want us to sell and distribute their book through bookshops and online retailers, this is for you...
Our retail setup and distribution service are essential if you want to see your book available for sale. We write the key marketing text for your book's retail setup (i.e. blurb, author biography, key selling points and keywords), assign subject classification codes to your book (which retailers use to find books) and assign a Troubador ISBN (unless you opt to use your own).
For authors using a Troubador ISBN, we handle metadata management for the lifetime of the book. (Metadata is how the book trade order and discover new titles, and how ISBN information is supplied to the book trade. Our metadata is sent electronically via enhanced Onix-3 feeds – we hold a BIC BASIC award for the quality of metadata we supply.)
We notify wholesalers and retailers about your book via digital data grids, and daily through live price and availability (p&a) feeds. We list your book for sale in our online bookshop – a page listing your title as well as your own dedicated author profile page and 24/7 access to sales information and historic royalty statements through the Author Centre. We also ensure our warehouse has a stock of your book to fulfil direct, online and trade sales – and we take care of invoicing, returns and the despatch of orders. Once printed, we add your book to our Amazon account and to our Bookshop.org website.
For authors who are seeking the fullest trade release of their title, we offer full trade sales representation through our sales team...
This is perfect for authors seeking a more in-depth bookshop option. For authors wishing to give their book the best possible chance of selling through high street retailers, we offer full trade sales representation through Star Book Sales. Star have a team of 11 regional sales representatives who actively sell new titles into retailers' head offices, local stores and other book retail outlets in the run-up to a book's publication date.
In addition to the digital metadata work that we do, managing the key data about your book and sending that to bookshops and wholesalers, we also create a Troubador branded Local AI (Advance Information) sheet, listing all the key information about your book – blurb, biography, publication and ordering information – sent digitally to local bookshops (UK only), with a PDF copy provided for your own use.
This service also includes a half-page entry in our Highlights sales catalogue, only available to customers taking this service. Highlights are mailed out to those placing direct retail orders and to our retail trade list, are available at trade events we attend, and are used by the sales reps to help them sell new titles.
We provide a professional media marketing service for authors looking to launch their book with a concentrated media campaign to help it gain traction and exposure in the media...
This service is for authors seeking a professional media marketing campaign at the launch of their book. A dedicated in-house Publicist will create and manage your media campaign – writing and distributing a press release, creating and running a bespoke PR campaign, and responding to and following up on media and review requests on your behalf.
We create a press release about your book and you as its author. As we are handling the entire media campaign on your behalf, the release is Troubador branded and will contain text relevant to the media, a cover image, bibliographic information, an author biography and an author quote. You get the final say on the content of the press release before it is released, and a copy in PDF format for your own use too.
We create a bespoke media contact list using our industry-standard media database, identifying national and local journalists and media organisations (across print, audio, visual and digital media) who may be interested in your book. You approve the media list before the campaign begins, and we also highlight those journalists to whom we'll send a review copy on your behalf.
Your Publicist will follow up on your media campaign, liaise with you over coverage and send you any features as we receive them. We list your book and ebook (if you have one) on the NetGalley (the UK's leading review site for librarians, publishers, reviewers and bloggers) review platform for four weeks. Then, we'll chase for any outstanding reviews and then send you a report showing activity (downloads, reviews, etc.). Positive book reviews will be placed on your book entry on our website, and the reviewers are encouraged to post them online.
Having an online presence as an author is essential. Readers are active online more than ever before, turning to social media and the internet to find out about authors. With the rise of #bookstagram, BookTok and book bloggers, we’re noticing more and more how readers discover new titles and share their reviews with others online.
Having an author website is an ideal option for authors looking to have everything to do with themselves and their books in one place and easy for readers to find. You can showcase your work and include links to buy, interviews, videos, blog articles and images, and allow readers to post reviews and engage with you directly to help build your author brand.
Our Author Website services provide cost-effective and flexible solutions; with a bespoke website design created for you by a professional web developer, it is a collaborative process where you will have input on layout, content and colour schemes while having the guidance and support of a professional.
Our ebook marketing is designed to give your ebook the best chance of being noticed and reviewed once it has been published…
This service is for those authors who have an ebook and want to give it as good a chance as possible of being noticed. Our ebook marketing service includes:
Getting your book noticed is vital. One means of enticing readers is to let them to read some of your books first, beyond the short synopsis…
Think of this service as the digital version of a reader browsing in a bookshop, where they can dip into the text and get a feel for a book. Our Enhanced Discoverability service places your book on both Amazon's 'Search Inside' and Google's 'Search in a Book' platforms, so that potential readers can 'browse' your book. Both platforms make a percentage of a book available to view, although never all of it.
When your book is ready to go to print, we place your book into Amazon's 'Search Inside' programme, allowing customers to browse some of your books before buying. We also place your book onto Google's 'Search in a Book' platform, enabling those searching on Google to sample your book.
Amazon customers have a 'Buy' button on the same page as the 'Search Inside' function, allowing easy purchases for their customers. Google's search platform includes links to your book on various retailers' websites to help easily purchase by Google browsers.
We offer all our authors, whether or not they are taking any of our marketing services, a wide range of supplementary marketing services...
All of our supplementary marketing services are designed to raise the profile of your book or ebook, and many can be used by you directly to promote your work to retailers and readers. Our supplementary marketing services include:
Market-leading book publishing services for authors at every stage of their journey. We help authors take their manuscripts to market and get their books sold.
High-quality ebook and audiobook publishing and distribution worldwide through ebook and audio retailers including Amazon, Apple, Scribd, OverDrive and Spotify.
Start a no-obligation conversation with one of our publishing experts to discuss what your self-publishing goals are and how best you can achieve them.