Book Trade Marketing
Media Marketing
Ebook Marketing
Social Media Consulting
Author Websites
Supplementary Marketing Services

Book Trade Marketing

Marketing your book to the retail trade is the cornerstone of getting your book sold more widely than just to your family and friends. Without retail trade marketing, your book will still be listed by retailers as it carries an ISBN number, but no retailer will stock it or buy copies unless a customer specifically places an order.

We offer 2 retail trade distribution and marketing options to our self-publishing authors. We have been working with wholesalers and retailers for over 20 years, so they know us and trust that our books are well produced and saleable by retailers. As a result, most of our book sales are still made through high street bookshops and via library suppliers and wholesalers.

Our Retail Set Up and Distribution Service is our basic trade marketing and distribution service. It is designed for authors who want us to sell and distribute their physical book through high street bookshops, online retailers and on our own web shop.

Our next level of trade is our Trade Marketing and Sales Representation service, designed to get your book in front of those people in the retail trade who make the buying decisions. It is perfect for authors seeking a more in-depth bookshop option, backed up by an active sales representation team who will visit or present your book to buyers at key indie and chain bookshops across the UK.

You will need to take one or other of these services if you want us to sell and distribute your book.

Media Marketing

Our media/ marketing services are for authors who aim to give their book a cost-effective media profile. Some authors wish to undertake some or all of the media marketing themselves, while others require a more comprehensive campaign run on their behalf. Or they wish to pursue both options simultaneously. We can assist in both cases.

Our Author ‘DIY’ Marketing service has been carefully designed for those who want to carry out marketing to the media themselves. This service offers a range of materials and support designed to help you target key marketing areas direct to readers, online and the media.

Our Matador Media Marketing service, on the other hand, is for authors who want to give their book a cost-effective media profile, with the campaign carried out by Matador. Run in-house by Matador’s marketing team, this service aims to achieve basic media coverage by planning and running a media campaign on your behalf. Our media marketing work aims to interest print and online media in reviewing a title, interviewing the author or in placing an article on the subject of the book. The service is targeted closely to each specific new title, it does not use a ‘blanket’ approach that is the same whatever the title.

Both of our marketing services can be taken simultaneously, with Matador running a marketing campaign and the author undertaking ‘DIY’ marketing as well.

Ebook Marketing

We offer ebook marketing services designed to give your ebook the best chance of being seen by journalists, bloggers and reviewers worldwide. Our ebook marketing services are ideal for authors who want a comprehensive, cost-effective media campaign that they can tie in with their own marketing work.

Our ebook marketing service is for authors not taking any media marketing for their physical book but who want to promote their ebook edition.

Ebook marketing is undertaken around the time your ebook is released for sale, so is designed to work around the release of an ebook to retailers by our in-house production team, over a period of around six weeks or so.

Audio Book Marketing

Our audiobook marketing service is designed to give your audiobook a good chance of being noticed by journalists, bloggers and reviewers. The service is ideal for authors who want a cost-effective service that they can align with their own marketing efforts.

As audiobook sales are exclusively made online, our marketing service concentrates on promotion in this sphere. Marketing usually takes place around the time of an audiobook’s release, and includes the activities outlined below.

We also offer arrange of supplementary audiobook marketing services that are priced individually. See our separate online catalogue for these services.

Social Media Consultation

Social media is inescapable in the modern world and authors are finding they need an online presence to reach their readers and increase visibility. For many, however, social media like Twitter, Facebook and Instagram remain something of a mystery. For this reason, we offer a flexible menu of social media options that can be taken singly or grouped together for a wide range of complementary options.

Our three different social media consultation services will help you to get up and running on the three main social media platforms (Twitter, Facebook and Instagram), by offering a one-to-one consultation with a member of the marketing team, based around your own needs and social media plans.

  • Facebook Tutorial
  • £200,00
  • Get your Facebook account up and running, or repurpose an existing account to promote your book, with the help of this service.
  • Up to one hour phone or video call tutorial with a member of the marketing team to help answer your questions and get you up to speed in using Facebook for promoting yourself as an author (we’ll ask you to fill in a short questionnaire before we chat to understand your aims and social media experience beforehand).
  • Access to our training video on how to set up a Facebook account.
  • A copy of our Getting Started on Social Media handbook to answer your questions and take you further.
  • Twitter Account Setup
  • £250,00
  • If Twitter is a mystery to you, this service will help you get established quickly.
  • We set up a Twitter account for you – with bespoke graphics, banner and professionally written author biography.
  • We’ll get you started by ‘following’ relevant accounts and posting five tweets on your behalf over the first five days of the account being live. After which we hand the account over to you to run.
  • Access to our Getting Started on Social Media handbook to answer your questions and take you further.

Author Websites

Having an online presence is almost obligatory nowadays for an author, as a means of connecting with readers, promoting new writing and providing a focal point. We offer a cost-effective but flexible author website design and hosting service, with a ‘modular’ approach to suit each author’s individual needs.

Our author websites are based on a powerful system unique to Matador, with a powerful ‘back end’ where authors can update much of their site’s content themselves, and add additional functionalities to their website as they need them. Yet the ‘front end’ of each author website is designed bespoke by our dedicated web developer.

Our entry-level author website includes the basics that every author should need. After that, additional ‘modules’ can be added as and when you like,at an additional cost.

Enhanced Discoverability

Getting your book noticed in an increasingly competitive world is ever-harder. Discoverability is vital if you are to boost your sales. One means of enticing readers is to allow them to read some of your book first, beyond the short synopsis. Think of this as something akin to a reader browsing in a bookshop, where they can dip into the text, read the first few paragraphs, flick through and get a real feel for the book. This type of enhanced search is available from both Amazon and Google, and it has been shown to help drive sales of books.

Our Enhanced Discoverability service places your book on both Amazon ’Search Inside’ and Google’s ’Search in a Book’ platforms, so that potential readers can ‘browse’ your book. Both platforms make a percentage of a book available to view, never all of it! But neither allows us to specify what can or cannot be displayed, it is carried out automatically by the suppliers with different random pages being available to view with each visit.

Supplementary Marketing Services

We offer all our authors – whether or not they are taking any of our marketing services – a wide range of supplementary marketing services. All are designed to raise the profile of your book or ebook, and many can be used by you directly to promote your work to retailers and readers.

Our Supplementary Marketing Services are detailed in our flip-book, and include:

  • A wide range of printed promotional materials, including pop-up banners, posters, bookmarks, business cards, leaflets and postcards.
  • A video Book Trailer with which to promote your work on websites and social media.
  • Social media graphics.
  • Meet the Author video.
  • Instagram tours.
  • Book2Look Biblet.