Book Trade Marketing
Sales Representation
Media Marketing
Ebook Marketing
Social Media Marketing
Supplementary Marketing Services

Book Trade Marketing

Marketing your book to the retail trade is the cornerstone of getting your book sold more widely than just to your family and friends. Without retail trade marketing, your book will still be listed by retailers as it carries an ISBN number, but no retailer will stock it or buy copies unless a customer specifically places an order.

Uniquely among self-publishing companies, we offer full retail trade distribution and active marketing to self-publishing authors. We have been working with wholesalers and retailers for over 20 years, so they know us and trust that our books are well produced and saleable by retailers. As a result, most of our book sales are still made through high street bookshops and via library suppliers and wholesalers.

Our Book Trade Marketing is designed to get your book in front of those people in the retail trade who make the buying decisions. Our marketing team regularly meet with retailers’ buying staff to show forthcoming titles and ensure that titles have the best chance to be stocked by those retailers.

Matador offers authors a full retail trade distribution service, coordinated by the Marketing Department using the services of distributor Orca Distribution. Our distribution service is offered as part of our Book Trade Marketing.

Our Book Trade Marketing service includes the following specific services:

Sales Representation

For authors wishing to give their book the best possible chance of selling through high street retailers, we offer full trade sales representation through Star Book Sales. Star have a team of 11 regional sales representatives who actively hand-sell new titles into retailers’ head offices, local stores and other book retail outlets in the run up to a book’s publication date.

To qualify for sales representation, authors must print 300 copies or greater so that there are enough copies to place on retailers’ shelves.

Our sales representation service includes all of the administrative work involved in setting up a title to be represented by Star Book Sales, and includes a range of other benefits designed to maximise the efficacy of the sales representation.

Full details on Star Book Sales and sales representation are available on our Factsheet.

Starter Media Marketing

Our media/public relations marketing service is for authors who aim to give their book a cost-effective media profile. Run in-house by Matador’s marketing team, it concentrates on seeking to achieve a basic media coverage for you and your book.

Our media services are only available to authors taking our Book Trade Marketing service, as without effective trade marketing, media and PR work is pointless. While we target selected national media as appropriate for your book, we do not undertake national TV and radio marketing (this is included in the Enhanced Media Outreach Service).

Media Marketing work aims to interest print and online media in reviewing a title, interviewing the author or in placing an article on the subject of the book. The service is targeted closely to each specific new title, it does not use a ‘blanket’ approach that is the same whatever the title.

Enhanced Media Outreach

For authors whose book has a wide national appeal, or who wish to carry out a more comprehensive/prominent media campaign, our Enhanced Media Outreach service is designed to capture the attention of print, radio and TV journalists across the country. Using Vuelio, a PR service used by publishers including Random House, Taylor & Francis and Emerald Group, we can directly contact up to 60,000 journalists, working in subject-specific areas of the industry, to tell them about you and your book.

When we distribute press releases via Vuelio, we frequently get instant responses from the journalists who wish to find out more information – which often leads to major media coverage. Using Vuelio, we have had coverage in the major daily papers, including The Daily Mail, The Daily Telegraph, The Times, The Daily Express, The Sun, The Guardian and The Independent, as well as prominent regional publications like The Irish Post, South London Press and Absolutely Media, plus in subject-specific publications like Travel Guide London, Footy Boots and Parents Net.

This service is designed to increase the number and depth of media responses that you will receive. It is most effective carried out in advance of your book’s publication; we start Enhanced Media Outreach before your book has been sent to print, in order to give us more of a lead-in time to work with key print, broadcast and online media.

Ebook Marketing

At Matador we offer ebook marketing services designed to give your ebook the best chance of being seen by journalists, bloggers and reviewers worldwide. Our ebook marketing services are ideal for authors who want a comprehensive, cost-effective media campaign that they can tie in with their own marketing work.

We offer two tiers of ebook marketing service, designed to suit different budgets and goals. Both include an entry on NetGalley, the leading ebook media review service – where ebooks have a chance of being seen by members of the media, bloggers, reviewers and retailers worldwide. Having an ebook on NetGalley gives it equal footing with those from the main commercial publishers, where over 300,000 opted-in members worldwide are told about newly released ebooks and can then request a review copy. We then amplify any media coverage using our social media channels to ensure that it's reaching as wide an audience as possible.

Ebook marketing is undertaken around the time your ebook is released for sale, so our marketing services are designed to work around the release of an ebook to retailers by our in-house production team, over a period of around six weeks or so. Our marketing department works with an author on a one-to-one basis to maximise the impact of marketing activities on an ebook’s marketing campaign. We will also directly follow up with each NetGalley member after publication of your ebook has passed, as following up can often result in further reviews and coverage.

  • Starter Ebook Marketing
  • £250,00
  • An expertly prepared ebook listing on, the leading ebook review site for librarians, publishers, reviewers and bloggers (the listing will be live for three weeks).

  • We pass on any reviews that are sent to us as a result of the listing.
  • We follow up with everyone else who downloaded a copy of your ebook and encourage them to leave a review.
  • Ongoing help and advice from a dedicated ebook marketing professional during your campaign.
  • An extensive online booklet looking at things you can do yourself to promote your ebook – alongside our marketing effort.

Audio Book Marketing

Our audiobook marketing service is designed to give your audiobook a good chance of being noticed by journalists, bloggers and reviewers. The service is ideal for authors who want a cost-effective service that they can align with their own marketing efforts.

As audiobook sales are exclusively made online, our marketing service concentrates on promotion in this sphere. Marketing usually takes place around the time of an audiobook’s release, and includes the activities outlined below.

We also offer arrange of supplementary audiobook marketing services that are priced individually. See our separate online catalogue for these services.

Combined Book and Ebook Starter Media Marketing

Readers and retailers prefer to have a choice of format for a new title, so both a book and ebook available from the one publication date. Marketing a book and ebook is done to entirely separate audiences, but the benefits of this are enormous, as reviews for the ebook or book can be cross-posted, or vice versa, and media coverage on one format can be used for the other. For this reason, we recommend that authors publish both a book and ebook together at the same time.

Yet marketing to the book media and to the ebook media are entirely different tasks with different target audiences, which is why we offer different marketing services for the two formats. For authors who opt to publish both a book and ebook with us from the start, we offer a combined book and ebook marketing service at a discount (the normal cost of the two separate services is £650.00, the discounted price saves 10% at £585.00).

Social Media Marketing

The use of social media to promote books and ebooks has become an industry-standard means of reaching a diverse yet closely-targeted audience. For many people, however, social media like Twitter, Facebook and Goodreads remain something of a mystery. For this reason, we offer a separate social media marketing service, designed to establish an author presence online, that enables authors to promote their work using the various social media.

We focus on Facebook, Goodreads and Twitter, the leading social media sites; these are also the most author-friendly, and are proven in increasing discoverability of authors and books. It can take years to build an author brand, but this campaign will kick-start your knowledge and use of the social media sphere. It is especially suitable for those who struggle to find their way around the internet or learn how to use new websites. This service, along with our invaluable social media handbook, will have you tweeting and posting in no time!

We create and help you set up professsional-standard social media accounts and start building your author brand, while gently introducing you into the world of social media. This campaign will give you a period of dedicated social media support from our experienced marketing team. Our aim is to fully involve you in using the accounts we set up for you, so that by the time the campaign has ended you will be confident with using them yourself.

Social Media Consultation

For authors who already have established Twitter and Facebook accounts, we offer a consultation service to enable authors to familiarise themselves with the use of social media to promote their work. This involves a member of our marketing team discussing the way in which the various social media channels work, how best to use the strengths of each to market and publicise your book or ebook, and ways in which social media marketing can enhance your book’s presence.

Enhanced Discoverability

Getting your book noticed in an increasingly competitive world is ever-harder. Discoverability is vital if you are to boost your sales. One means of enticing readers is to allow them to read some of your book first, beyond the short synopsis. Think of this as something akin to a reader browsing in a bookshop, where they can dip into the text, read the first few paragraphs, flick through and get a real feel for the book. This type of enhanced search is available from both Amazon and Google, and it has been shown to help drive sales of books.

Our Enhanced Discoverability service places your book on both Amazon ’Search Inside’ and Google’s ’Search in a Book’ platforms, so that potential readers can ‘browse’ your book. Both platforms make a percentage of a book available to view, never all of it! But neither allows us to specify what can or cannot be displayed, it is carried out automatically by the suppliers with different random pages being available to view with each visit.

Supplementary Marketing Services

We offer all our authors – whether or not they are taking any of our marketing services – a wide range of supplementary marketing services. All are designed to raise the profile of your book or ebook, and many can be used by you directly to promote your work to retailers and readers.

Our Supplementary Marketing Services are detailed in our flip-book, and include:

  • A wide range of printed promotional materials, including pop-up banners, posters, bookmarks, business cards, leaflets and postcards.
  • A video Book Trailer with which to promote your work on websites and social media.
  • Discounted promotional opportunities with the likes of BookBag, NetGalley, The Bookseller and 'Highlights’ magazine.