Geoff Hudson-Searle and Mark Herbert

Geoff is a serial business advisor, CSuite Executive and Non-Executive Director to growth-phase tech companies. Rated by Agilience as a Top 250 Harvard Business School authority covering; 'Strategic Management' and 'Management Consulting' Geoff has over 28 years of experience in the business and management arena, he is author of 5 books 'Freedom after the Sharks', 'Meaningful Conversations' and 'Purposeful Discussions'. More recently he was asked to write a chapter as one of 11 thought leaders contributing to 'Journeys to Success Volume' and 'God in Business'. He lectures at business forums, conferences and universities and has been the focus of TEDx and RT Europe's business documentary across various thought leadership topics and his authorisms. A member and fellow of the Institute of Directors, associate of The Business Institute of Management, a co-founder and board member of the Neustar International Security Council (NISC) and a distinguished member of the Advisory Council for The Global Cyber Academy. He holds a Master's degree in Business Administration. Having worked for corporate companies Citibank N.A, MICE Group Plc, Enigma Design, MMT Inc, Kaspersky Laboratory, Bartercard Plc, and RG Group around the world, Geoff has vast international experience working with SME and multinational international clients. International clients with which Geoff has worked include the British Government, HP, Compaq, BT, Powergen, Intel, ARM, Wartsila Group, Atari, Barclays Bank, Societe Generale, Western Union, Chase and Volvo. Geoff has worked in a broad range of industries including software, technology and banking which has given him a range of different experiences and perspectives of what can work, the importance of good people, process and how these can be applied and amplified to deliver results in different scenarios and paradigms. Geoff is known for bringing in a fresh viewpoint and sometimes challenging the status-quo with a strategic approach delivering successful change management programmes and launching companies and products internationally that deliver results. Geoff's areas of expertise lie in brand strategy, business communications, business integration, business development and improvement, capital raise activities, pre-IPO planning, capital raise transactions, M&A with full P&L responsibility, which ideally equips him to strengthen global companies, develop SME and international business, and marketing strategies.

Author news

A very proud and privileged moment to have just finished the final manuscript of my sixth book, The Trust Paradigm The Trust Paradigm draws on the hard-won truths of two authors: Geoff Hudson-Searle and Mark Herbert, in addition to wisdom, deep personal lessons from one life and business practice and disciplines towards a more purposeful life. Matador Publishing has confirmed that this will be the 4th book from Geoff Hudson-Searle that they will now publish in a series of writings aimed to provide individuals with a better lens to understand the opportunities and challenges ahead, to chart your course for change and fulfillment of dreams, desires and aspirations; through wisdom, knowledge and leanings from the book. Jeremy Thompson, Managing Director, and Hannah Dakin, Customer Services Manager at Matador are truly excited to be working with Mark and me on book number six through their publishing house, I must say working with Matador has really been a seamless process, a truly great and committed team. Hannah recently quoted Geoff is back with a brand new book, The Trust Paradigm. The book has been written in the hope to help governments, businesses and individuals have a better understanding on a range of subjects across trust whether that be those who are a part of a government or agency, company/organisation, to students, and any aspiring individuals. It's always a pleasure to work with Geoff and at Matador Publishing we very much look forward to working with him again on The Trust Paradigm! Hannah Daikin, Customer Services Manager Matador Publishing The Trust Paradigm provides a holistic overview of the essential leading methods in these areas and can be viewed as a hands-on guide. Readers will gain insights into topical subjects, including a wide range of tips, models and techniques that will help to build strong and effective trust solutions in today's business world. Trust is the glue of life. It is the most essential ingredient in effective communication. It is the foundational principle that holds all relationships. American educator and author, Steven R. Covey. The term Trust has been overused forever and during the last decade devalued. In this book, we aim to simplify these terms and to re-value management and leadership by addressing topics and subjects in each chapter. Each component can be located by the titles at the top of the pages. The sections within the three components relate strongly to each other and are interrelated to all the other sections. You can start with your area of interest, or you can read the book from the first page to the end; there really is a topic for everyone. Government, Business professionals and individuals dealing with the great challenges of today's disruptive business world have renewed responsibility for what business does best: innovate, invest, and grow. The business professionals and individuals dealing with the great challenges of today's disruptive and disrupted business world now have renewed responsibility for what business does best: they must innovate, invest, and grow their organizations. Change and transformation can be radical and painful, yet many wait until circumstances force their hand even when they know that change must, and should, come. Whether the change has been forced upon you, or whether you are openly seeking and embracing transformation, this book will arm you with tips, advice, and techniques to spark fresh thinking about the status quo and inspire the innovation your circumstances demand the creation of a better business environment. The Trust Paradigm's lessons are also relevant far beyond the business world. They can support a clearer understanding of institutional behavior for all kinds of people: students, budding entrepreneurs, volunteers, social enterprise organizers, quite simply, anyone who aspires to do better. The Trust Paradigm will be a 2022 publication! In February 2014, I set out as an author with my first book, Freedom after the Sharks, to write a weekly blog across a variety of subjects and foremost about people in business, opinions, research and tips, advise on some revelations, past and present. Each person, no matter their age, occupation or place in the world has a tremendous story to share. A vast tapestry of experiences, truths & pearls of wisdom lies in the vault of the mind, waiting to be unlocked. It takes the slightest intuitive spark to get us talking about our inner lives, the details and dynamics of being human. We are all aware of how important technology is in our lives and keeping our individual worlds connected. We need to explore new and creative ways of listening, engaging, working together, learning, building community and being in conversation with the other. We are more connected than ever through technology and at the same time the disconnect with ourselves, others and our environment is growing. We need The Trust Paradigm to help us reconnect, going beyond our egos and our fears to build strong relationships, communities, networks and organisations, so that through trusted collaboration we can begin to co-create a more sustainable future. Readers will gain insights into topical subjects, which include a wide range of tips, models and techniques that will help to build strong and effective solutions in today disruptive business world. The Trust Paradigm will be available in e-book/kindle, paperback, hardback and audio book formats. Writing has changed my life. I have always believed that it is your right to speak truthfully in all matters that concern you and to speak from the heart. https://www.youtube.com/watch?v=SXpf_ocgiTM It has been an overwhelming experience to receive emails and phone calls from people across all walks of life wanting to share their experiences, their story. Governments, entrepreneurs, business people, students, children, and universities and charitable causes have approached me for keynote sessions, general advice, and inspirational leadership. I have been overwhelmed with inquiries but will continue to expand and express the journey that each and every one of us deserves. Every audience has a different dynamic, a different rhythm, and a different reaction. The audience wants, needs, and expects pertinent, real-life information to enhance and support their lives and importantly what they are facing. I believe it was my destiny in life to push things to the limit. You only get one chance to make an impression. I gave blogging and writing books every opportunity I had of the events that took place for what I believed to be right and true. In life you survive. You move on but with a purpose and now The Trust Paradigm Finally, in times of growing uncertainty, trust is built further when you demonstrate an ability to address unanticipated situations effectively and demonstrate a steady commitment to address the needs of all stakeholders in the best way possible. The best business leaders begin by framing trust in economic terms for their companies. When an organization has low trust, the economic consequences can be huge. Everything will take longer and everything will cost more because the organization has to compensate for the lack of trust it commands. These costs can be quantified and when they are, leaders suddenly recognize that low trust is not merely a social issue, but it becomes an economic matter. The dividends of high trust can also be calculated and this can help leaders make a compelling business case for trust. The best leaders focus on making the creation of trust an explicit objective. Like any other goal, it must be measured and improved. It must be made clear to everyone that trust matters to management and leadership. The unambiguous message must be that this is the right thing to do and it is the right economic thing to do. One of the best ways to do this is to make an initial baseline measurement of organizational trust and then to track improvements over time. It's clear from the news today that the leaders of some of our most influential governments and corporations are making morally questionable decisions. These decisions will lose the trust of society, customers and employees. No amount of electronic communication staff intranet, corporate social media, marketing emails will fix this, yet many organizations assume this can replace meaningful dialogue, which is the only real means of building trust and high-functioning relationships. Finally, any true transformation starts with building credibility at the personal level. The foundation of trust is your own credibility, and it can be a real differentiator for any leader. A person's reputation is a direct reflection of their credibility and it precedes them in any interactions or negotiations they might have. When a leader's credibility and reputation are high, it enables them to establish trust quickly. Speed goes up, the cost goes down A strong culture is one where there's trust, connection and belonging, among more. Without trust, you don't connect with colleagues and without connection, it' only a matter of time before any sense of belonging to that employer dissipates and you start looking for a job elsewhere likely with a competitor. One of the best ways to gauge whether there's connection or not is to look at your meetings. Do the right conversations take place during those meetings, or, do people wait for the meeting after the meeting so they can get real work done? If it's the latter, then you might want to consider strategies for building trust. Our intent in this book is to explore from our perspective some of the reasons we find ourselves in this environment and some of the things we need to at least consider changing unless we want to continue the path we are on. This is the rationale why Mark Herbert an I have written The Trust Paradigm. In the words of Stephen R. Covey: If I make deposits into an Emotional Bank Account with you through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust towards me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it. My communication may not be clear, but you'll get my meaning anyway. You won't make me an offender for a word. When the trust account is high, communication is easy, instant, and effective." I will be making periodic updates on the progress of our new book, and invite you all to read the new tome on its release.
Geoff Hudson-Searle and Mark Herbert

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