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Self-Publishing with Matador
Matador has been offering authors a high quality self-publishing service since 1999. Part of Troubador Publishing Ltd, Matador offers a wide range of services aimed at publishing, marketing and distributing books and ebooks to a high standard – be that via Print On Demand (POD) or through traditional bookshop distribution.
Matador has deliberately established itself at the quality end of the self-publishing market… quality of content, design, production and distribution. We work in partnership with our authors, most of whom publish with us as they are serious about their self-publishing, wanting a high quality book or a real chance at getting their work distributed and read. As a result, we are the UK’s most widely recommended self-publishing service.
“Matador is a highly reputable partnership publisher offering an author the best chance of self-publishing success in the UK.”
Mick Rooney, Editor The Independent Publishing Magazine
In the last few years, self-publishing has become a recognized method of publishing a book by authors and retailers alike – but in a tough market, only good books and ebooks stand any chance of achieving significant sales. At Matador we have concentrated on producing books that are comparable in quality to any from a mainstream publisher; but more importantly, on establishing a marketing service and distribution network that is second to none.
There are lots of companies out there who will offer to “Publish your book and make it available worldwide”, but producing a book and giving it an ISBN number (all that is needed to theoretically make it available) is easy. Few are choosy about what they publish, most have no proper design, many have little book trade experience, and virtually none offer hands-on marketing.
“The best (IMO) of the author solutions companies, a well-respected imprint.”
Joanne Phillips, Independent publishing blogger
For authors whose work we are happy to publish, we undertake as much or as little of the publishing process as required. From design, typesetting and printing through to marketing and distribution (direct and through our sales reps, Star Books, and distributors, Orca Book Services); our aim is to publish a book that you are proud of... and then to get it sold.
We offer a range of publishing, marketing and distribution services to authors, but unlike most others, we have the commercial experience and networks to do far more than just produce a book or ebook. Our services include:
- Advice… we’re honest about the options you have as an author!
- Book production, from manuscript through to book
- Ebook production, from manuscript through to ebook formats
- Active marketing, both to the retailers and to the media, for both books and ebooks
- Book distribution via either Print On Demand or through high street bookshops
- Ebook distribution worldwide through our unparalleled network.
Matador is part of Troubador Publishing Ltd, so all of our self-publishing authors have the knowledge that their book is in the hands of an experienced, professional publishing house with in-depth industry knowledge and contacts.
“A new breed of self-publishing companies offer authors a kind of halfway house between conventional self-publishing and the commercial kind. Of these, the company that has gone the furthest is Matador.”
Writers’ & Artists’ Yearbook Guide to Getting Published, A&C Black
Why not find out more about the extensive range of author services that we offer?
- Download a copy of our Guide to Self-Publishing.
- Look at our brief guide to the self-publishing process.
- Call Jeremy or Jennifer to discuss your project (0116 279 2299).
- Send a copy of your manuscript to us for a no-obligation quotation. Or email it to us (books@troubador.co.uk).
Matador is a friendly, approachable service where advice is readily available and freely given. We are happy to talk to you about your work, whatever stage your manuscript is at, with no obligation (or hard sell!) at all.


If you're interested in self-publishing but want to know more, why not attend one of our self-publishing experience days, hosted by printer TJ International? For details,