Troubador Being Driven

Released: 30/07/2020

ISBN: 9781213456789

eISBN: 9781800467378

Format: Paperback/eBook

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Being Driven

A Study on Human Adoption and Ownership of Autonomous Vehicles


For years, we've assumed that we are headed toward a world where vehicles will be autonomous and shared, assuring hassle-free and seamless mobility. But is this a "double leap" too big to accept? What hurdles stand in the way of shared autonomy, and what steps do we need to take to overcome them?

This study is based on proprietary research conducted in the UK, and over 20 interviews from across the world. Our findings suggest that user adoption might represent a bigger challenge than expected. We aim to realign the debate on the awareness and education necessary for the human adoption of autonomous technology.

Featured in Forbes, The Irish Times, Trends, The Straits Times, Fleet Europe, Motor 1, 2025AD, Fleet News and many more.

A "fascinating tour-de-force of the mobility revolution... Neckermann's book is a dynamite to clear our mind in order to see how the future takes shape in our key industries and in our ever more nomadic ways of life."

Professor Markku Wilenius
Finland Futures Research Centre
Turku School of Business

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Lukas Neckermann

Lukas Neckermann is Managing Director of Neckermann Strategic Advisors, a consultancy based in London. His first book, "The Mobility Revolution", coined the term that is disrupting the automotive, energy, infrastructure and even financial services industries. With his ear to the ground and a keen sense for future trends, Lukas unearths those disrupting forces that will change the way we live, work, and travel.

Lukas has gathered over 20 years of global leadership experience at BMW, the Allianz Group, and as an Advisor to several startups in shared and autonomous mobility. He is a lecturer at New York University and the University of St. Gallen, holds a Bachelor's Degree in Science and Technology Studies from Cornell University, and an MBA from the NYU Stern School of Business.

Lukas Neckermann
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