“Dominik Imseng has done an amazing job of weaving personality, history and practice into a wonderfully written book.” —Steven Heller, design writer and co-chair MFA Design/Designer as Author + Entrepreneur, School of Visual Arts, NYC
“I can’t recommend it highly enough. Get it.” —Neil French, former Worldwide Creative Director of WPP and author of "Sorry for the Lobsters"
“A timely as well as masterful piece of work.” —Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi London
“A superbly written and well researched history of the unique DDB/VW Beetle relationship.” —George Parker, author of "MadScam," "The Ubiquitous Persuaders" and "Confessions of a Mad Man"
“Dominik Imseng helps us understand why the Volkswagen campaign changed advertising.” —Dave Dye, author of "Stuff from the Loft"
“With any luck, this book will inspire a new generation of revolutionaries.” —Dave Birss, Editor at Large of "The Drum" and author of "A User Guide to the Creative Mind"
“If the author’s command of his subject is masterful, then his ability to tell it as a story is even more impressive.” —Steve Harrison, author of "How to Do Better Creative Work" and "Changing the World is the Only Fit Work for a Grown Man"
“Damn good book.” —Ed McCabe, Co-Founder, President, Worldwide Creative Director of Scali, McCabe, Sloves, Inc.
Dominik Imseng received a M.A. in Philosophy, German Literature and History of Art from the University of Zurich. He works as a copywriter and journalist in Switzerland and regularly interviews advertising greats. Dominik has never owned a Volkswagen Beetle. In fact, he doesn't even know how to drive.