This book takes an initial look, through my own and the perspectives and publications of our researchers, engineers, accident victims, officials, and concerned agencies the deficiencies, biases and potential improvement to pedestrians’ safety and convenience. We look more closely at person crossing needs, tasks and abilities, including those for disabled people, as well as the inconsistencies and biases of our Highway Code, lessons and shortcomings of reporting and accident investigation, approaches to speed and alcohol problems and a glance at our societal attitudes evidenced by court rulings. Vehicle-related technology examined includes the ‘black box’ in motor vehicles, available automated pedestrians detection and avoidance, the potential for so-called ‘driverless’ cars, and ‘forgiving’ vehicle design. In addition, the chapters on improvements focus on potentially significant numerical reductions in pedestrian casualties – to get an idea of what could reasonably be achievable. The extent of detail in the book is intended to acquaint readers having minimal technical background while providing references for people more numerically adept. The chapter topics and variety and scope are intended to stimulate thought and discussion among planners, engineers, elected officials and, most of all, among people who petition their local councillors, MPs and others – and they themselves -- who can enact legislation to reduce the casualties. The coverage in this initial look is far from comprehensive, given the vast amount of information available. And readers will find here little about the financial and political aspects of implementing the many reforms needed. But a start is needed. Hopefully, this book will contribute to it.