Troubador 2020 Il Futuro Della Mobilità Aziendale

Released: 16/12/2017

eISBN: 9781788032049

Format: eBook

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2020 Il Futuro Della Mobilità Aziendale

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Il mondo della mobilità sta attraversando una grande trasformazione. Questo libro evidenzia i cambiamenti legati alla rivoluzione della mobilità e in quale modo, gli utenti aziendali e commerciali stanno svolgendo un ruolo chiave nel favorire una vera e propria svolta entro il 2020. Le città di tutta Europa stanno vietando l’accesso ai veicoli con motore a combustione interna. Quasi tutti i paesi dispongono già di regolamenti per il trasporto urbano sensibilmente più rigidi. Entro il 2020, la maggior parte avrà abbracciato la tecnologia autonoma come elemento chiave per salvare vite umane. Molti avranno attuato nuovi codici di costruzione e sviluppo a sostegno della mobilità condivisa e della riduzione del traffico. Praticamente tutte le nuove auto vendute entro il 2020 saranno equipaggiate con sistemi avanzati di assistenza alla guida tali da consentire una guida completamente autonoma sulle tratte autostradali (ed una guida altamente assistita in città). Uber, Google e Apple avranno lanciato flotte elettriche totalmente autonome. I plotoni su strada di camion senza conducente partiranno dal porto di Rotterdam diretti in tutta Europa. Le aziende avranno rivisto l’utilizzo del proprio parco macchine aziendale. Tutti si adopereranno per raggiungere enormi miglioramenti delle emissioni e della sostenibilità; molti arriveranno alla conclusione che i tassi di utilizzo devono essere migliorati; alcuni avranno lanciato programmi pilota utilizzando la logistica autonoma, compresi i droni. Dall'autore di "The Mobility Revolution" e "Smart Cities, Smart Mobility".

A "fascinating tour-de-force of the mobility revolution... Neckermann’s book is a dynamite to clear our mind in order to see how the future takes shape in our key industries and in our ever more nomadic ways of life."

Professor Markku Wilenius
Finland Futures Research Centre
Turku School of Business

http://www.threezeroes.com

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Lukas Neckermann

Lukas Neckermann is a strategy advisor, entrepreneur and educator with 20 years of leadership experience in automotive, media and financial services in the US, the UK and Germany. His passion is for guiding corporate visions toward strategy and implementation through innovation processes, planning and staff engagement. He is an evangelist and consultant to companies on the "Three Zeroes" of transformative change in the automobile industry: Zero Emissions, Zero Accidents, Zero Ownership.

After beginning his career at a radio station in Ithaca, New York, Lukas joined BMW Group in Munich, where he was responsible for interactive media and Internet marketing as well as licensing BMWs for video games. At BMW, he also developed the communication strategy for the Z8 and worked in Internal Marketing Consulting. After BMW, he held significant leadership roles at financial services company Allianz SE, including Head of Business Development for Allianz Automotive. He left the Allianz Group after several years as Commercial Director and member of the Executive Board at Euler Hermes in the UK and Ireland.

Independently, Lukas was a member of the core team of the first Open Source Car project (TheOSCarproject.org), co-founded Monoventure Srl (a real-estate investment company in Romania), MN Innovative Communication Inc. in New York, Neckermann Ltd in London and the Freckleray brand. He regularly works with leading management consulting companies, is a Senior Advisor to the European Foundation for Management Development (EFMD), a Fellow of the Institute of Leadership and Management (ILM), and is Senior Advisor of a start-up for shared electric vehicles.

Lukas is an Adjunct Faculty member at New York University, has lectured and taught courses to thousands of executives from over 40 countries and has spoken at countless conferences on marketing, business development, communication, leadership and corporate education. He holds a Bachelor’s degree in Science and Technology Studies from Cornell University and an MBA from New York University’s Stern School of Business. He divides his time between London, Munich and upstate New York.

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