Troubador If it is so Good to Talk, Why is it so Hard?

Released: 28/04/2018

ISBN: 9781788034494

eISBN: 9781838599171

Format: Paperback/eBook

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If it is so Good to Talk, Why is it so Hard?

Rediscovering the Power of Conversation


Communication is the key to success in life – both personally and professionally. 
Focuses on the neurophysiological roots of poor communication and how to address them. 
Helps to develop important skills to use in conversation. 

Talk to them.’ ‘Have the conversation.’ ‘You have to tell them.’  

We have probably all been there, whether it was the advice of someone close to us, or our own inner voice. 

It is always good advice, but some conversations are hard. We just cannot get the words out. Or we try our best but someone gets angry, or defensive, and it all goes horribly wrong. Maybe we think we got our point across, but it turns out that no-one was listening. Or, perhaps, that was us?

What would life be like if feeling understood – by your family, by your colleagues, by your friends, even by those you strongly disagree with – was a regular experience?  

If it is so Good to Talk, Why is it so Hard? brings together the latest neuroscientific research, ancient wisdom and the author’s own experience of helping families through their hardest conversations. It explores why those shutters come down so easily and, through a series of guided reflections, shows us how we can rediscover the power of conversation.

Excited to be interviewed about the book by Russ Haworth for episode 34 of the Family Business Podcast. Find it at

Thoroughly enjoyed this book. Very informative and relatable, it was easy for the reader to make the most and put into practice what was being relayed.

As a upcoming graduate most of what was being said was easy to relate to and I can already see a benefit in my social circles due to reading this book.

I have already recommended this book to many of my friends (students) as I feel there are some interesting points that can be taken away from it.

This is a book that everyone should have on their bookshelf and can delve into whenever they feel they need a prompt. 100% a book I would pick up again and again and recommend to others.

by Sophie

Nice book to get your head around different communication obstacles. I like that author provides a lot of life examples based on own experience. This makes the book very personal. Many cultural moments are covered as well. Nice a relaxed reading.

by Darya

This is a book I imagine dipping in and out of, in order to fully appreciate all that is suggested and mentioned. I did struggle with the continual references to Alia, although I understand why this was done; and at times found the writing disjointed; and yet, I've also discovered so many things about conversation that I hadn't appreciated before and feel that this will help me in many ways.

by Caz

Ian A. Marsh

Ian Marsh has been working with business families and family businesses and for more than 40 years, first as adviser and litigator, later as trustee and confidant, and then as mediator.

Today, Ian works as a listener, coach, facilitator and mediator, helping families to talk about the things that matter most to them. He also writes and speaks regularly on family dynamics and communication.

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