Although this book is about the newly emerging academic field of environmental communication, it is also about voice and practical activism.
Although this book is about the newly emerging academic field of environmental communication, it is also about voice and practical activism. Shane Ralston contends that a deeply pragmatic form of environmental communication has the potential to transform the way environmental activists speak about their methods and goals – moving them toward a rhetoric of eco-justice.
Sometimes looking forward requires stepping back – in this case back to two progressive era thinkers who revolutionised our outlook on social and environmental justice: John Dewey and Aldo Leopard. The author argues that the impoverished state of present day studies in environmental communication can be traced to a shallow conception of the pragmatic – a conception that can be made deeper through recourse to Dewey’s and Leopold’s ideas.
Originating from their philosophies are twin rhetorics of control and restraint, that
when balanced define a rhetoric of eco-justice. This new approach to speaking about environmental matters proves helpful for contemporary environmental activists – particularly when working in the areas of wilderness preservation, gardening politics, global climate change and environmental justice