Troubador Recipe for Success

Released: 28/11/2017

ISBN: 9781788039260

Format: Paperback

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Recipe for Success

The ingredients of a profitable food business


Karen Green, former UK retail buyer and commercial director for several successful food businesses, shares her stories, advice and exercises to guide readers through the maze of creating a profitable and growing food manufacturing business. Recipe for Success provides a step-by-step guide that enables readers to create high profile food brands and a business that can make and sell these products successfully. The book assists readers to analyse their business and where the opportunities for growth and improvement lie. It also helps readers to design profitable products that will underpin their brand and sell successfully into retailers. The book also contains a number of case studies of companies that have achieved great success, as well as those that have not been as successful. Drawing from these examples and from Karen’s own expansive experience, Recipe for Success helps readers to avoid some of the pitfalls of starting a food business. Written with the aim of enabling every food business to evolve in the food industry, Karen has written a unique book that will appeal to both established food businesses and readers who are just starting out in the industry. It will also appeal to readers interested in the UK food retail industry as it offers a fresh perspective on how to create value from a food business, whether it has already been established or is on the horizon.


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Karen Green

Karen Green is a business mentor and part time commercial director of a successful food business. She has a wealth of experience both as a buyer for UK retailers such as Tesco and Boots and commercial director for various food manufacturing businesses. Her mission in life is to help food companies grow profitably and keep on growing. She is a regular guest lecturer at Nottingham Trent University delivering workshops on food marketing and innovation.

As her children are now at university, she now lives in the South of France where she can combine her passion for food with outdoor pursuits such as running along the sea and her walking in the hills where she is renovating an ancient village house.

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