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Troubador Product Management: Mastering the Product Role

Released: 28/05/2019

ISBN: 9781789018769
eISBN: 9781838599225

Format: Paperback/eBook

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Product Management: Mastering the Product Role

by Asomi Ithia

In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products.

In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts. He provides guidance for being an effective product person, developing your talent, working with stakeholders and making product management work in mid-to-large organisations. The book also covers thoughts on the future of product management and provides tools for professionals working on product initiatives.

With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from over 50 interviews.

Book Reviews

Straight talking and no hype, this book was a grounded approach to product management. I learned a few new things, and will be investigating further some of the ideas presented. I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.

by Donna