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Troubador Product Management: Bringing New Products to Market

Released: 28/10/2019

ISBN: 9781838592318
eISBN: 9781838597481

Format: Paperback/eBook

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Product Management: Bringing New Products to Market

by Asomi Ithia

Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action.

The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered.

This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.

Book Reviews

This is a good and comprehensive book on product management. It covers full cycle of product management from idea to actual launch. I understood that the author has written several books on the topic as he was referring to them quite often. This was a bit distracting for me. Other than that the book is easy to read and I'd recommend it equally to beginners and those at mid-stage career level.

by Darya