Released: 28/10/2019
ISBN: 9781838592318
eISBN: 9781838597481
Format: Paperback/eBook
Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action.
This is a good and comprehensive book on product management. It covers full cycle of product management from idea to actual launch. I understood that the author has written several books on the topic as he was referring to them quite often. This was a bit distracting for me. Other than that the book is easy to read and I'd recommend it equally to beginners and those at mid-stage career level.
by Darya
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