Troubador Never Forget What It’s Like To Be A ‘C’

Released: 15/01/2016

eISBN: 9781785895296

Format: eBook

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Never Forget What It’s Like To Be A ‘C’


Never has it been more important for leaders to engage with their people. However, there is one leadership failure - The Forgotten Factor - that will weaken an organisation and, ultimately, paralyse its ability to perform to its potential. 

Never Forget What It’s Like To Be A ‘C’ is reality and based on an idea developed over many years by Trevor Jarrett and Shaun Price. It takes you on a journey from a chance meeting during a business trip, to playing a ‘Game’ and culminating in a closing remark from the CEO of a failing organisation that identifies TFF: The Forgotten Factor. Never before has such a simple game helped organisations and their leaders uncover where they are failing their people. Experiential in its design and short in its duration, the Game allows participants to find the answer they probably haven’t even been looking for! 

Nevertheless, this book clearly is not just about one forgotten factor; it explores and identifies many key messages that any leader can recognise and put into practice immediately.

I was recommend the book as I work as a HR Business Partner for a large multinational financial instruction and spend much of my time coaching leaders on effective leadership methods and tools. This book gave a really great insight on who to help leader identify problems, look at solutions, engage and communicate with peers and colleagues. The book talks through a real life example of where Trevor supported a leadership team in a multinational company who were struggling to identify problems within the organisation and how he facilitated an offsite focused around ‘the game’. I have participated in a similar exercise in leadership courses but the example in the book really brings to life the challenges faced throughout the hierarchy in an organisation. As a HR professional this book was really great to help with ideas to further support my leadership teams and as a leader it also reminded me of some of the ‘blind spots’ that easily creep in when planning or executing strategy. This was a quick easy read which I finished in a couple of commutes and really was time well spent.”

“A great read, especially if your company wants happy customers and motivated staff.”
“So this evening I picked up this book and started to read it whilst stood up in the bathroom with my daughter I’m the bath. I quickly found myself sat in the lounge with the TV on mute truly engrossed and a million miles away from home. Unfortunately my daughter decided she needed some attention and I spent the rest of the evening consoling her. I just want to say right now hats off to you, the book is fantastic and if I don’t continue to read tonight I will no doubt finish it over the next few days. it’s fantastic and really interesting to read and one of the few books I’ve really enjoyed, I can’t wait to finish it now.”
“Read the whole book in one day! Couldn’t put it down, a fascinating insight into successful company management for those who want happy customers and motivated staff.”
“An easy to read record of how losing sight of the most instantly recognisable leadership traits go missing in the face of adversity. This book has reminded me not to lose sight of the things/people that matter the most.”
“I enjoyed searching for the hidden factor and in that search I have found many useful observations that have enabled me to engage more completely with my team and my organisation. This book is not just about remembering what its like to be a ‘C’, (to slightly change the authors terminology), but has a whole raft of insights into why and how we as leaders often get ‘it’ wrong. The book title will stay with me for the rest of my life.”
“Don’t hesitate to try this book. It contains a surprisingly vast array of useful ideas to help businesses large and small to change for the better.”
“To use the Authors words from the early pages ‘Okay, let’s not pretend this is the only book written about leadership and teams. There are numerous books out there that range from being worthless to invaluable in helping leaders, organisational resilience and sustainability. I’ll let you be the judge of where Never Forget What It’s Like To Be A ‘C’ fits within these parameters.’ I have decided it fits right up there as invaluable.”
“An easy to read insight into why organisations fail, or at best why they don’t prosper. I enjoyed the reality of the situation and how it built to the critical message at the end. This will be a valued addition to our company library.”
“I can’t fault the messages that fall out of this read. Would love to have more insight into ‘meaningfulness’.
“The experience changed my company’s life and me. I will never forget it”
Brian Jeffers
“Thanks for helping me realise its not all about me. I’ll never for get”
“The bottom line is now healthy as a result of playing the game.”
“Wow, Life changing and company changing. I’ll never forget”
“I’ll never forget. Thanks.”
"As a deputy manager in a large investment bank the book has really helped with understanding my role, the roles of others around me and how to apply the results of "The Game" to everyday work life.
A must read for anyone interested in business and how to make it work regardless of industry."
"A fantastic read which is a must for anyone already in/ looking to get into a position of management within any industry."
Lewis B.
"Fantastic read! Couldn’t put it down, so pleased I purchased this book! Will be recommending to everyone I know."
"A great read, especially if your company wants happy customers and motivated staff."
By Liz and Chris on 9 Dec. 2015
"A great read. Insightful inspiring and useful in many leadership settings. I come from a motor trade background but this can be used in many roles."

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Trevor Jarrett

Banker, toilet roll salesman, alcohol and cigarette sales management – these are just a few roles in Trevor Jarrett’s previous background before he moved into the world of learning and development. There he discovered an adept ability to make a difference in people and organisational lives.

Based in Billericay, Essex, UK, with his family, he is the Managing Director of Change Creation Limited, a leading learning and development organisation striving continually to seek new ways to inspire people to implement positive behavioural change within themselves and their organisation.

Described by his clients as a genuinely exceptional all-rounder, Trevor is an engaging facilitator, a results-focused coach and a motivational speaker.

He is driven by his positioning statement of indomitable yearning to make life-changing differences.

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