Mastering Soft Skills

Win and Build Better Client Relationships with a New Approach to Influence, Persuasion and Selling

by Julian Vyner

This book shows that to succeed in professional services you need soft skills. These skills work hand in hand with your hard skills, your expertise and what you know, to make you a more effective Influencer, Persuader, Salesperson and eventually, Trusted Advisor.

Mastering Soft Skills is the first book to:

- Demonstrate why soft skills are so important in professional services

- Categorize which specific hard and soft skills are critical to being a more effective influencer, persuader and salesperson respectively

- Show how the skills help you build rapport, communicate well, create trust, be empathetic and master self control

- Teach what you need to do to master them and get results

People from many walks of life can benefit from these soft skills, but if you are selling to companies and your product offers little tangible advantage, or you work in professional services where people are part of the product, these soft skills are the difference that make the difference.

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About the Author

Julian Vyner

Julian Vyner is an expert in the field of influence, persuasion and selling. As a former marketer at Procter&Gamble and then consultant at Bain&Co. he co-founded a strategy consultancy which he helped lead to international recognition, walking the boardrooms of some of the largest companies in the world. He spent over ten years researching what made people successful in the corporate world and then trained hundreds of senior client-facing executives to be more effective by learning and applying these skills. With Julian's straightforward style and structured approach, this book, peppered with personal anecdotes and a wry sense of humour, brings these soft skills to a wider audience for the first time.