Just what advertising users have been wanting for! Great, love it.
In 1969, a creative in the advertising agency business became a household name with a bestselling blockbuster that treated the chaos and insanity of the ad biz with humanity and razor sharp wit. His name was Jerry Della Femina and the book was From Those Wonderful Guys Who Gave Us Pearl Harbor, still selling briskly and often cited as part of the inspiration for the incredibly popular TV series Mad Men.
Now John Oldfield has emerged to do him one better for today’s industry in How to Protect Your Bottom Line From Your Advertising Agency (and make advertising your most valuable asset).
He writes with a distinctive voice and wit that reflect his years of experience and talent as a Chief Creative Officer of some of the biggest agencies in the world, but combines them with some of the sharpest strategic insights I have ever read. It’s like having an account planner, a copywriter and a CEO in one package whispering in your ear the things most agencies don’t want you to hear while making you smile in the process.
It’s written in bite-sized chunks and peppered with telling anecdotes made to order for senior management. But it’s also accessible for the general reader.
This could also become a runaway best seller, and in any case should be a must read for anyone who is truly concerned with advertising productivity – certainly one of the 10 best books I know of about advertising.
I can’t wait to share it with my colleagues and clients, particularly Fortune 100 CEOs.
by Robert Largen, former President of Longbow Consulting
What a great book! Written with passion by a well respected, creative man whom I had the pleasure to work with in Asia. This is concise, honest, tells you as it is, no beating around the bush and gives you an open picture about the advertising world. An eye-opener to those who don't know and a wake-up call to those that do. Good on you John!