A simple, useful guide. J an a writer and have more than the basic level of understanding but this book still had helpful and insightful tips that I have picked up and used. I would recommend this book to anyone looking for an entry level text on the subject.
by NetGalley review
The curator and editor of this book is Wiemer Snijders, partner at The Commercial Works. The APG would like to acknowledge Wiemer who had the inspiration for the book and has worked tirelessly to make it happen.
APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists. We believe in the importance of excellent advertising and communications strategy. We believe in the role of planning in delivering excellent strategy.