A simple, useful guide. J an a writer and have more than the basic level of understanding but this book still had helpful and insightful tips that I have picked up and used. I would recommend this book to anyone looking for an entry level text on the subject.
by NetGalley review
Alan’s business, and his passion, is helping entrepreneurs to create a high performance business. His experience with multinationals such as Johnson & Johnson, in CEO roles including Mintel International, now a transatlantic Super Brand and on consultancy projects provides a strong platform to help them achieve new levels of performance.