Troubador Copywriting Made Simple

Released: 28/08/2018

ISBN: 9781789013641

eISBN: 9781789011203

Format: Paperback/eBook

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Copywriting Made Simple

How to write powerful and persuasive copy that sells

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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.


You’ll learn how to... 

• Write clearly, simply and engagingly 
• Choose a killer headline and a strong structure
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

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Tom Albrighton

Tom Albrighton has been a professional copywriter for over 12 years.

In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels, working for household names like Prudential, Jeyes and Fuji, as well as dozens of small businesses and marketing agencies.

Tom is also a co-founder of the Professional Copywriters’ Network, the UK alliance of commercial writers. In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.

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