Julian Vyner is an expert in the field of influence, persuasion and selling. As a former marketer at Procter&Gamble and then consultant at Bain&Co. he co-founded a strategy consultancy which he helped lead to international recognition, walking the boardrooms of some of the largest companies in the world. He spent over ten years researching what made people successful in the corporate world and then trained hundreds of senior client-facing executives to be more effective by learning and applying these skills. With Julian's straightforward style and structured approach, this book, peppered with personal anecdotes and a wry sense of humour, brings these soft skills to a wider audience for the first time.