10 May 2017

London Book Fair 2017

It’s been a few weeks since this year’s London Book Fair, which took place in March, a month earlier than usual. As this was followed quickly by Easter and then our Self-Publishing Conference, our feet have barely touched the ground since we got back.

The London Book fair is the UK’s leading publishing event. It’s an important opportunity to get our authors’ books on show – and an opportunity for us to meet existing and create exciting new contacts with the book trade generally.

The staff on the Matador Stand this year were Lauren Lewis (Customer Services Manager), Megan Lockwood Jones (Ebook Manager), Alexa Davies (Social Media Controller), Jonathan White (Sales and Marketing Manager), Jane Rowland (Operations Director) and Jeremy Thompson (Managing Director). As well as hosting meetings and meeting stand visitors, Jeremy was also invited to give a presentation at the Book Fair’s ‘Author HQ’ about self-publishing.

Jonathan White, Matador’s new Sales and Marketing Manager, was at the Book Fair representing self-publishing for the first time in his long and distinguished publishing career (formerly with Anova, Phaidon and Taschen, among others). As well as fantastically useful meetings with our trade partners – retailers, distributors, wholesalers and buyers – Jonathan also had a chance to meet current and new authors and to experience the Fair from the point of view of the indie author. ‘It was great to see how well thought of Troubador is in the wider book trade, I had nothing but positive comments from the mainstream trade,’ he acknowledges.

Lauren Lewis, Matador’s Customer Service Manager, enjoyed meeting previous and new authors – ‘I usually talk to authors at the start of the publishing process, so its fantastic at to see authors on the stand with their finished books,’ she comments. Various media interviewed Lauren during her time on the stand including a personal first for us all, an interview conducted entirely via snap chat…

Social Media Controller, Alexa Davies, was on hand for all three days of the Fair to record the event via social media – she captured great pictures of the many Matador authors who stopped by – as well as talking marketing with authors looking for advice. In fact, Alexa was recommended for a customer service award following her stint on the stand this year.

Megan, representing the Ebook team, talked merchandising and promotions with Overdrive, Amazon and others, while looking at trends and opportunities in the ebook sector. ‘The Book Fair is such an important event – and it’s great to be able to talk to the key players and look to the future of the format while there,’ said Megan.

Directors Jane Rowland and Jeremy Thompson, old hands at the Matador stand now, as this was their 13th year, took the opportunity to meet with important publishing partners and attend networking events, as well as the Ingram and IPG parties.

Jeremy observes: ‘Another successful year at the Fair, another year where the quality of the books we had on display was commented on by one and all. It was also wonderful, following my presentation in the Author HQ, to get to speak to so many authors passionate about indie publishing,’



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More Matador News

26 June 2017 Matador book selected for in store WH Smiths Travel Promotion to mark LGBTQ Landmark.
10 May 2017 Data Award for Troubador
10 May 2017 London Book Fair 2017
05 May 2017 Self-Publishing Conference 2017
17 January 2017 Marketing department share their expertise with Frost Magazine
14 December 2016 Books on the Underground launches first Indie Authors’ Day
10 November 2016 Words for the Wounded
06 October 2016 Children of the Mists wins Book Excellence Award.
14 September 2016 Paralian selected for The People's Book Prize collection
25 August 2016 Jane Cable’s latest novel picked up by Endeavour Press
04 April 2016 3 Matador titles win Wishing Shelf Book Awards