17 January 2017

Marketing department share their expertise with Frost Magazine

If you've been reading Frost Magazine this week you may have spotted some familiar faces. The magazine has published a four part series of articles, which follow our in-house marketing team – Sarah, Alice, Jasmin and Alexa – as they share their expertise regarding book marketing and publicity.

The first of the articles followed our Marketing Controller, Alexa, as she explained the process and importance of marketing your book to the trade. Marketing Controller Jasmin talked readers through the process of pitching a book to media outlets and journalists for media coverage, like interviews and reviews, while Assistant Marketing Manager Alice highlights the importance of marketing your ebook effectively. Finally, Marketing Manager Sarah shares her advice when it comes to commencing your social media campaign and digital marketing.

As well as talking readers through the services that Matador offers, the team also explained the ways in which indie authors can conduct their own marketing to increase their coverage and book sales. Speaking about the articles, Marketing Manager Sarah explained: "For a new title, the route to market – and customer – is multi-faceted, and it's vital to undertake each important step within the process. Many authors only think about marketing once they've signed off their print files, but it's crucial to start thinking about this much earlier on."

If you missed the articles the first time around, take a look at them here:
Trade Marketing (Alexa): http://www.frostmagazine.com/2016/12/a-day-in-the-life-by-the-marketing-team-at-troubador/
Media Marketing (Jasmin): http://www.frostmagazine.com/2017/01/a-day-in-the-life-of-troubador-marketing/
Ebook Marketing (Alice): http://www.frostmagazine.com/2017/01/a-day-in-the-life-of-troubador-marketing-part-3/
Social Media Marketing (Sarah): http://www.frostmagazine.com/2017/01/a-day-in-the-life-of-troubador-marketing-3/

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More Matador News

26 June 2017 Matador book selected for in store WH Smiths Travel Promotion to mark LGBTQ Landmark.
10 May 2017 Data Award for Troubador
10 May 2017 London Book Fair 2017
05 May 2017 Self-Publishing Conference 2017
17 January 2017 Marketing department share their expertise with Frost Magazine
14 December 2016 Books on the Underground launches first Indie Authors’ Day
10 November 2016 Words for the Wounded
06 October 2016 Children of the Mists wins Book Excellence Award.
14 September 2016 Paralian selected for The People's Book Prize collection
25 August 2016 Jane Cable’s latest novel picked up by Endeavour Press
04 April 2016 3 Matador titles win Wishing Shelf Book Awards