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Matador Marketing News
| 20 July 2010 |
| Signing Dates for Author of Running |
Matador Author Barbara Spencer-Jones will be signing copies of her latest book Running at the following venues, all signings start at 11 AM.
August 7 – Waterstone’s at Weston-Super-Mare
August 14 – Waterstone’s at Lymington
October 23 – Waterstone’s at Bath
October 30th – Waterstone's at Horsham
November 13th – Waterstone's, Guildford High Street
Barbara will also be speaking at the Milverton Literary Festival on the 31st July.
Barbara’s book Running is a young adult adventure book that is garnering great support with Waterstone’s branches throughout the South of England.
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| 16 July 2010 |
| Meanwhile Gardens Book Launch
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| Charles Caselton had a successful launch for Meanwhile Gardens at the Tabernacle community centre in Notting Hill. Attended by veteran producer Michael White, artist Duggie Fields + 60 others it was a lovely summers evening. Charles sold 40 books. His launch was followed by a book signing at the St Stephen's Club, in St James.
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| 22 December 2009 |
| Borders to Close on 22 December |
After it went into administration earlier in the year, Borders is to close all its stores on 22 December.
For more information from The Times Online, click here. |
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| 15 December 2009 |
| Using Twitter to promote your book |
Here's a useful article from bookbusinessmag.com giving tips and advice on making the most of Twitter.
To go to their website, click here |
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| 08 December 2009 |
| Amazon to open High Street Stores? |
It's been revealed that online bookselling giant may be in secret negotiations to come to the High Street.
For more info, click here |
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| 08 December 2009 |
| Bookshop Baksheesh |
| This article from Fast Company.com gives the suggested cost to publishers for front of store promotions. To read it, click here |
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| 16 November 2009 |
| Waterstone's MD responds to Critisism from the Guardian |
Here are a couple of interesting articles from the Guardian website, looking at Waterstone's and its role in the books trade.
The first, entitled How Waterstone's Killed Bookselling, is written by the Guardian's Stuart Jeffries. (http://tiny.cc/waterstone)
The second article is a response from Waterstone's MD Gerry Johnson. (http://tiny.cc/waterstone2 )
Copy and paste the above links into your internet address bar to read the articles |
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| 27 October 2009 |
| Publishing from an Author's Perspective |
| Here's an interesting article from The Sptectator looking at celebrity and ghost writing, amongst other things, from the perspective of a small publisher. It raises issues that are just as relevant to self-publishing: http://tiny.cc/ghost57 (just copy and paste the link into your internet address bar). |
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| 14 October 2009 |
| Sample Chapters increase Book Sales |
Recent research suggests that allowing readers access to an online sample chapter helps to drive book sales.
This is something we already do for Matador authors. We will upload a sample chapter to your book page on our website.
You can read more about the research at http://tiny.cc/k0Kc5. |
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| 13 October 2009 |
| Do you really need a subtitle? |
| Here's an interesting article from the Guardian about the use (or overuse!) of subtitles on books. Click here to view |
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