This is a practical, down-to-earth book that will lift the lid off business-to-business branding. Step Away From the Crayons will help you to take your business to the next level.
This book will help you to:
- Understand how brand works holistically
- Define your brand
- Build a strategy for your brand
- Create real competitive advantage
- Build a winning team
- Radically improve customer retention
- Maximise the value of your business
- And much more besides!
Drawing on a combined experience of more than 50 years, Alan Bright and Phil Parr have created a 'must-have' resource for anyone interested in developing a B2B brand. Their unique insights have lifted branding from the tactical world of corporate marketing and developed a compelling argument for putting it back in the board-room where it belongs! So - step away from those crayons and start to build your strong B2B brand.
