Published: 15/09/2018
ISBN: 9781789013641
Format: Paperback

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About the Author

Tom Albrighton has been a professional copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels, working for household names... read more

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Copywriting Made Simple
by Tom Albrighton

We live in a world of words.
All day long, we’re browsing sites, watching screens and turning pages. And soaking up thousands of words as we go.
If you want to cut through the noise, copywriting is a vital skill – whether you’re selling a product, building support or providing information.
It’s about writing with power, persuasion and punch, so you can reach the right people and change what they think, feel and do.
This lively, easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits through to closing the sale.

You’ll learn how to…
• Understand the product and its benefits
• Get to know your reader inside and out
• Craft a killer headline that pulls readers in
• Choose the right opening, structure and call to action
• Engage your reader with solid, everyday language
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand.

Packed with dozens of real-world examples and illustrated throughout, Copywriting Made Simple is the perfect introduction to the art and science of copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting”
Dave Trott
Creative legend, agency founder, author and teacher

“Dripping with copywriting goodness on every page. A must for every newbie”
Kate Toon
Co-host, Hot Copy Podcast

“The best all-round introduction to copywriting… packed with clear examples and easy-to-follow advice”
Leif Kendall
Director, ProCopywriters

“Educational, entertaining and energetic… prepare to dig deep and enjoy!”
Katherine Wildman
Host, The Writer’s Desk

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