Published: 15/03/2018
ISBN: 9781788033763
Format: Paperback



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Mastering Soft Skills
Win and Build Better Client Relationships with a New Approach to Influence, Persuasion and Selling
by Julian Vyner

Connect. Influence. Persuade. Sell. Succeed


Why do some people rise to the top of their professional services firm and others fail? Why are some managers successful bringing in and developing clients and others not? Why is it that academic track records and blue chip backgrounds are not a guarantee of eventual success?

This book shows that to succeed in professional services you need soft skills. These skills work hand in hand with your hard skills, your expertise and what you know, to make you a more effective Influencer, Persuader, Salesperson and eventually, Trusted Advisor.


Mastering Soft Skills is the first book to:
- Demonstrate why soft skills are so important in professional services
- Categorize which specific hard and soft skills are critical to being a more effective influencer, persuader and salesperson respectively
- Show how the skills help you build rapport, communicate well, create trust, be empathetic and master self control
- Teach what you need to do to master them and get results

People from many walks of life can benefit from these soft skills, but if you are selling to companies and your product offers little tangible advantage, or you work in professional services where people are part of the product, these soft skills are the difference that make the difference.

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