Published: 28/01/2018
ISBN: 9781788039444
Format: Paperback

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Snow Business
Nordic Adventures of a Ski Rep
by Andrew Reed

One winter, whilst between jobs Andrew worked as a ski rep for a well known UK travel company in the resort of Åre, Sweden. The book is a humorous account of his experiences from the daunting first week of the selection process in Austria, the convoluted journey by road, ship and rail to the resort itself and through the hectic first month of setting up in resort. The chapters that follow reveal a very different type of ski resort to the normal alpine resort with activities that included snowmobile safaris, husky dog sledding, chaotic reindeer rides and visits to the spectacular frozen waterfall. Even the Northern Lights and the real Santa Claus make brief appearances.

Andrew describes Swedish culture and traditions, the language and the charming Swedes themselves but also the strains and pressures of the job and working in close proximity to others over such a long, hard season which finished in May – well beyond the alpine resorts.

Many people have been on skiing holidays of course but this account is from the ski rep’s side of things and gives an insight into what goes on behind the scenes. If anyone has thought about becoming a ski rep for a winter the extensive section on the training week will give them a useful insight. Previous reps will relate to the accounts of dealing with the general public and the life of a season rep. This book will appeal to those who love all things skiing. Those that have never skied before may want to find out a little more of what it’s like.

As the book is based on what happened in Sweden for the most part, it reveals much about that country, its people and its traditions and the quirks of its language. It is a country and a people about which most Brits have pre conceptions and this book may spark further curiosity.

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