Published: 15/12/2017
ISBN: 9781788039260
Format: Paperback

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About the Author

Karen Green is a business mentor and part time commercial director of a successful food business. She has a wealth of experience both as a buyer for UK retailers such as Tesco and Boots and commercia... read more

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Recipe for Success
How to create profitable food products that sell
by Karen Green

Have you started a food business and just not sure where to go next? Have you done the farmers markets and sold to delis but want to be bigger, better and more successful? Have you read about innocent, brew dog and nakd who sold out for millions of pounds and want to be that next success?

The book is for you if:

You have got an established food business and want to take it to the next level or just get some new ideas about how to achieve more

You are a Foodpreneur who is just setting out and want to build it correctly from the beginning

You are a Foodie with a great food idea and think “maybe one day…”

And anyone who is interested in the UK food retail industry and how it works including overseas food preneurs who want to break into the UK market

With this book you can learn how to:
- Analyse your business to know where its opportunities for growth and improvement lie
- Understand your skills and characteristics and how to be a great food business entrepreneur
- Design profitable products that will underpin your brand and sell
- Sell successfully into retailers and negotiate a great deal
- Create a business that will make you money!!

This book is a step by step guide that enables you to create high profile food brands and a business that will be able to make and sell them successfully at a profit!! It has case studies of companies that have had amazing success and also some that have failed. You can also avoid some of the pitfalls and stop the “F*** up” fairy by taking learnings from Karen’s very broad food manufacturing experience.

Written by Karen Green, who has been both a UK retail buyer and commercial director for several successful food businesses (and one or two failures as well), she shares her stories, advice and exercises to enable you to get through the maze of creating a profitable and growing food manufacturing business

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