Published: 28/08/2016
ISBN: 9781785898853
eISBN: 9781785897863
Format: Paperback/eBook



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Hugh's advertising career began at Ogilvy & Mather in London. At the age of 31, Ogilvy appointed him to manage O&M Thailand, an office of nearly 400 people. In the 1990s, his career was interrupted... read more

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Ideas for Britain
by Hugh Salmon

Recognised and respected throughout the advertising industry for blowing the whistle on fraud at a publicly quoted advertising agency of which he was managing director, Hugh Salmon’s career was further affected by complications of a broken back caused by a rugby injury. He witnessed the suffering that disabled people are forced to endure and realised that the understanding of human behav-iour and the creative talent in advertising agencies could be applied to improving society as a whole – particularly the poor, the underprivileged and the disabled.

After standing as an independent MP in the 2010 general election, Hugh’s challenging observations on life and human behaviour featured in his blog ‘A Different Hat’ on the marketing website Brand Republic and Huffington Post. Ideas for Britain, previously published as an ebook, is a compilation of some of these blog posts from 2009-2015.

From Theresa May’s ignorance of the most basic law of advertising to a call for the role of government to be redefined in a changing world; from the simple belief that every child has a talent at something to innovative proposals for the education system; from the realities of living as a disabled person to a radical new future for the NHS (including a call to separate care from cure and the launch of a new National Care Service); from the failure of immigration policy to the underlying tensions of an increasingly divided society (since evidenced by the 2016 EU referendum), Ideas for Britain takes an adman’s innate understanding of human behaviour and challenges the political classes to seek more creative solutions to the core issues facing Britain today.

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The Bookseller, Editors Choice, 1 May 2015: "After his high-profile advertising and marketing career was cut short by an old rugby injury, the author - co-founder of Lovereading.co.uk - started a blog entitled 'A Different Hat', in which he shares his observations on life and human behaviour, and challenges politicians to seek more creative solutions. 'Ideas for Britain' collects his posts on a wide range of subjects: from the cruel effects of austerity policies and the impact of social media, to exciting new thinking for the NHS. His observations are often thought-provoking - and frequently provoke much nodding from me."

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