Published: 28/07/2015
ISBN: 9781784623104
eISBN: 9781784629274
Format: Paperback/eBook

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DICK LANNISTER is the nom de plume of the author who has worked in TV and radio for a significant period of time as a writer, producer, director and, more recently, in senior management. He has ab... read more

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How To Get To The Top Without Working Too Hard
The MCA for the Real World of Business
by Dick Lannister

If you think the term 􏰀low-hanging fruit􏰁 should describe a soft object that hits you on the head as you walk through an orchard, rather than a business opportunity that is easy to deliver, then you will love this book!

How To Get To The Top Without Working Too Hard finally debunks the need for an MBA or any other formal business qualification to progress up the slippery pole to management success. Dick Lannister reveals the strategies and cunning plans that an aspiring executive needs to get to the top but who, crucially, doesn’t want to work too hard to get there.

The Master of Corporate Administration (MCA) covers key topics such as finance, marketing, projects and presentations. It’s a course guaranteed to set readers on the path to financial rewards, power and share options, by answering a variety of questions that include:

Why do CEOs with a 4-year contract always have 5-year plans?
Is a liability a financial metric or a description of the leadership team?
How can an inanimate object like a company have corporate values?

How To Get To The Top Without Working Too Hard provides a humorous look at the business and professional world. It’s the perfect, light-hearted read for anyone who wants to get to the top... and fast!

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